| ibibo.com
The core proposition of ibibo.com is to enable you to find and discover new people across India. The company defines the product as “a local social utility that enables you to discover new people”.
There are numerous ‘local social utilities’ that are available on ibibo, that drive creation, collaboration and hence discovery of new people. ibibo.com has been able to craft these social utilities into the social graph, thereby providing virality to the applications.
It is this combination of local utilities and discovery of new people that creates the core differentiation for ibibo.com.
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| This is a feature that triggers virality of ibibo applications as one is able to read the news of the application or features being used by one’s friends (also for friends of friends’). This also enables a lot of collaborative activities such as voting, answering etc.
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| This feature is first of its kind in India, enabling ibibo friends to call each other. Currently there is a restriction to the number minutes being made available per user. More than 45,000 users have currently installed this application. |
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| This is a social search product that enables users to find things and answers by asking questions within the social graph. Since its launch, there have been more than 436,701 unique questions and more than 1,372,411 answers. |
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| This is yet another social search application that enables users to find products, services, businesses etc in a hyper-local vicinity and also read, write and solicit opinions and reviews on the same. This feature is also available like a widget that enables the user to publish it on his myibibo or export it to any other web property. |
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| This feature enables a user to start up a poll, invite friends to vote on the same and also publish the poll on his myibibo or export the poll as an application on any other web property. Since its launch there are more than 166,673 unique polls and more than votes.
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| This is a feature rich product that enables users to share and store unlimited photographs. One of the interesting features is being able to export photos from other photo sharing sites, combined with the personalized privacy settings. The product also has a unique upload application, both web based and desktop based.
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| ibibo blogs is the first product introduced under the ibibo umbrella and it continues to enjoy consumer pull, driven by its simplicity and active community collaboration. There are more than 4.1 million blog posts, since its launch.
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| ibibo.com also has many personalized widgets. Some of them comprise of cricket score card and personalized news headlines. This widget showcases live cricket scores, statistics, match score card, etc. and a user can embed the same on his/ her myibibo. Going forward the user will also be able to take this application and export it out of ibibo to any other web property.
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| This enables users to become an expert, so as to be able to provide and share knowledge and information on products, services etc in and around neighborhoods and various diverse categories. Presently, ibibo.com has more than 8000 experts at various levels of hierarchy.
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| This feature enables users to customize their privacy settings and controlling which part of their lives on ibibo is visible to their friends and public.
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OneFamily.com
OneFamily is a first of its kind initiative in India that enables extended family and family friends (spread across the world) to connect and collaboratively manage their family network. One of the key applications on the product is the concept of “family tree”. OneFamily was soft launched at the end of October,2007, uses ibibo’s single sign on.
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Dwaar.com
Dwaar.com, is a collection of verticals that enables users to find and compare across various categories. Dwaar.com, hence becomes a single door to compare and find. The aggregation of a diverse set of verticals enables a user to compare in a structured format. This also makes dwaar unique in its offering.
Currently there are ‘vertical comparison search available’ for “Jobs”, “Matrimonial”, “Yellow Pages”, “Downloads” and “product reviews”. Dwaar.com uses its proprietary crawling technology to extract organic data and show case in a structured manner. Besides this, dwaar has also constructed alliances with many players and content providers across various categories such as movie houses, music labels and varied feed providers (cricket, stock, weather, movie tickets etc.).
Dwaar.com has currently not advertised itself or undertaken any marketing activities, driven by the fact that it has been focusing on aggregating and crawling data and content.
Try Dwaar.com to feel the difference!
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