Sales and Business Development
Associate Director - Publisher Relationships & Affiliate Enrolment
Location
Gurgaon, Mumbai
Responsibilities
- Identify and recruit through the publishing team ,relevant top producing affiliates
- Build and maintain strong relationships with key affiliates
- Actively consult with key affiliate partners on ongoing basis to help exceed their revenue objectives through recommending and implementing best practices or additional products/services to promote
- Research and analyze the affiliate industries, to identify trends that can positively or negatively affect the business
- Actively consult with key affiliates on an ongoing basis to help exceed their revenue objectives through recommending and implementing best practices or additional products/services to promote
- Negotiate multiple payout structures including CPL, CPA and CPC
- Respond to questions and requests from key affiliates
- Become a training, information and advice resource for junior level staff
- Meet and exceed monthly revenue goals
- Work tightly with product development team to identify top producing offers
- Manage communications between tech and creative teams to ensure all deliverables are met
- Screen current and potential affiliates for fraudulent activities
- Analyze reporting, as well as partner insights, to recommend strategic improvements
- Monitor paid keyword marketing activities of affiliates (in coordination with internal Search Marketing team)
- Knowledge and experience in online advertising required; specific experience with search engine marketing, email marketing and affiliate marketing strategies strongly preferred.
- Ability to influence and persuade others in a positive manner.
Desirables
- Minimum 3-4 years experience in Interactive marketing or media, e-commerce, advertising, or technical products & services industries .The ideal candidate will have a strong background in a wide variety of online marketing techniques including affiliate marketing, search marketing and email marketing.
